What's in a content audit?
When I audit your web content, I’ll prepare three documents for you:
Content inventory
On a spreadsheet, I’ll list every text page, pdf, image, video or sound clip and form you have on your site.
Quantitative audit
Together, we choose a section of your site for more intense analysis. Then I’ll add data to the spreadsheet that answers such questions as:
- How many words are there?
- Where does each page belong?
- How are the pages organised?
- When were they last updated?
Qualitative audit
For key pages of your site I’ll go into even more depth, to show you:
- Is this content accurate?
- Is it up to date?
- What purpose does it serve?
- Is it fit for that purpose?
- Does it answer your readers' questions?
- Is it written in plain language?
What are you waiting for? To arrange a content audit for your website, email or call me now on 07773 325603.
About me
I'm Ali Turnbull, web editor and content strategist, fearlessly poking around the back of old websites and intranets to help clear out the rubbish and keep what's good. Call me now if you're ready to refresh the words on your website but don't know where to start.
