Why every editorial team needs Winnie-the-Pooh
In Winnie-the-Pooh, Chapter 4, Eeyore loses his tail, and the helpful Pooh consults Owl on the matter.
"Well," said Owl, "the customary procedure in such cases is as follows."
"What does Crustimoney Proseedcake mean?" said Pooh. "For I am a Bear of Very Little Brain, and long words Bother me."
"It means the Thing to Do."
"As long as it means that, I don't mind," said Pooh humbly.
A range of skills
All organisations need wise Owls who understand the customary procedures, protocols and practice of their business. But they also need tenacious little bears who are not afraid to ask searching questions.
Questions such as:
• "What does that mean?"
• "How does that affect our clients?"
• "Is there a better way to explain that?"
Often the Owls aren't wise enough to realise they are talking complete rubbish. And the Bears of Very Little Brain are more intelligent than they think.
About me

I'm Ali Turnbull, web editor and content strategist, fearlessly poking around the back of old websites and intranets to help clear out the rubbish and keep what's good. Call me now if you're ready to refresh the words on your website but don't know where to start.
